Posted in Kafevend Blog
1b: Maya Gold- Started in 1991 by the couple Craig Sams and Josephine Fairley, Green and Black's was created as a way to provide high quality yet ethically sourced chocolate. One of the first such bars was Maya Gold, made using cacao beans grown on a plantation in Belize. Green and Black's entire range had earned the Fairtrade mark by 2011.
2a: Chocolate- Beginning his career in art with more traditional materials like oil paint and stained glass, Chidiac later turned to using chocolate, now supplied by the sponsor Callebaut, a Belgian chocolate company. Whilst prone to cleaning his paint brushes by licking them, he often has to patrol his exhibitions to prevent visitors doing the same to his paintings!
3c: Both of the above- Thomas Lipton introduced the idea of selling tea in pre-measured packages, with the packaging itself featuring his company's logo on a bright yellow background. Whilst this level of marketing may seem obvious to us now, back then tea was often sold from a chest, leaving purchasers wary of both the freshness and even if the seller had measured out the correct amount.
4d: Blue- Due to rationing during the war, Rowntree's had to alter the recipe used to make Kit Kats as fresh milk had became scarce. Understanding that their customers could be disappointed with the change, Rowntree's changed the colour of the wrapper, its name, and even added an explanation for the change on the packet.
5a: Criollo- Unlike coffee's proliferation of high quality Arabica, the Criollo variety of cacao bean is fairly scarce, making up only a few percent of the world's cacao crop. Forastero makes up the bulk of the crop at over ninety percent, due to its ruggedness compared to the criollo, much like the robusta coffee bean.
6b: Birmingham- First operating out of a shop on Bull Street, John Cadbury soon set up a factory in a warehouse to produce more cocoa, which had sold particularly well in his shop. The company saw a succession of owners, with John's brother and later sons heading up the business, along with larger and larger factories. Cadbury's even provided chocolate to the Royal family, which earned them a Royal warrant in 1854.
7c: Portugal- During Portugal's exploration of West Africa, they discovered the uninhabited islands of São Tomé and Príncipe in the 1470s. Settlers quickly realised the potential of the rich volcanic soil on the islands and embarked on an agricultural spree. Early on, slaves from the African mainland were used to grow sugarcane, but later coffee and eventually cocoa, the latter being the islands' current cash crop.