11th
Apr
2014

Posted in Kafevend Blog

If the Mail Online's level headed readership of yesteryear is anything to go by, the Cadbury Creme Egg is the chemically infused work of the Devil. If that's true, I'd love to see what else Beelzebub has got up his sleeves, because Creme Eggs are great. Cadbury first created filled chocolate eggs in 1923. Even before then in 1875 they had come up with the hollow moulded Easter eggs that we are familiar with today. The capitalised Creme Egg as we know it though was first created by Fry's in 1963, but renamed as the Cadbury Creme Egg in 1971. It is made in two halves- each half receives a dollop of the white and yellow fondant before they are pressed together and cooled to allow the chocolate to set.

Cadbury's Creme Egg has a long history of  T.V. advertising campaigns, starting as far back as 1975 with one where a lad asks a store clerk for a few thousand of them. Now in 2014, we are encouraged by the adverts to have a fling with a Creme Egg, though quite how I'm meant to achieve that I don't know. Of the two dozen or so T.V. campaigns over the last 40 years, one that has proved particularly memorable was the "How do you eat yours?", first aired in 1985 and revisited a couple of times since. For me, the most memorable were the eggs featuring in the "Release the Goo" series, which for anyone familiar with the works of Andy Riley no doubt enjoyed also.

Australia and New Zealand where the egg is also very popular have had their own targeted advertising campaigns. In fact from 1983 until 2009 Creme Eggs were manufactured at  Cadbury's factory in New Zealand. There have been reports of antipodean complaints about the now imported Creme Eggs having a less runny filling than the New Zealand version. It just goes to show that the Cadbury Creme Egg is close to many hearts.

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